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Home Motorcycle News

Drop in motorcycle sales continues in february

by Redação
March 19, 2025
in Motorcycle News
57 5
0
Queda nas vendas de motos continua em fevereiro

Source: Yamaha

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Motorcycle sales recorded a new decline in February, maintaining the negative trend that has been evident since January when compared to the same months of 2024.

The numbers are concerning: in February 2025, sales fell 30% compared to the previous year, with a total of only 3,215 new motorcycle registrations. Higher displacement models were the most affected, although the decline was seen across the entire market.

This sharp decline follows a particularly weak January, which recorded the worst figures for the period since 2021. Although the slowdown in sales was expected, the speed at which it has occurred surprised the industry, especially after a historic 2024 for brands such as Triumph, which reached record sales, and Honda, which also recorded significant growth.

The MCIA (Motorcycle Industry Association) revealed that the forecast for the first quarter of 2025 pointed to a sharp drop, due to the strong pre-registration activity that occurred in the last quarter of last year.

Small displacement scooters were the best-selling models in February, with the Honda PCX125 standing out, recording sales numbers four times higher than larger motorcycles.

Tony Campbell, CEO of MCIA, commented: ‘We expected the market would continue to fall this quarter and we are monitoring the situation closely. With the arrival of the new season, a strong March and a dynamic spring will be crucial for the year’s recovery. As I have stressed before, the current economic policies introduced by this government in October have only undermined consumer confidence and increased costs for businesses.’

He added: ‘The recent announcements of long-term measures will do little or nothing to change the short and medium-term outlook. With some of these policies coming into effect from April, we can only hope that the Chancellor recognizes that the announced “pro-growth” strategy is not producing results.’

Source: Visordown

Tags: Motorcycle News
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